The challenge
The client's core application was large and tightly controlled by their existing IT team, so every marketing or SEO change meant waiting on a team that couldn't prioritize it. They couldn't customize the pages that win customers, and they had little visibility into who those customers actually were.
So we…
Our approach
Rather than fight for access to a system we didn't control, we gave them a layer they'd fully own. We rebuilt the marketing pages as a full-stack app — not static pages — so the server could collect first-party data and run real actions, with our SEO engine built in. Login simply redirected into the existing IT team's backend, so users flowed straight through to the core product while the client finally owned their marketing, data, and SEO.
What we built
- Rebuilt the marketing pages as a full-stack app (not static) so the server could collect data and run real actions
- Implemented the SEO engine on the pages they now controlled to grow visibility
- Added first-party tracking for real insight into their visitors and customers
- Redirected login to the existing IT team's backend — a clean handoff to the core product
Built with
How it works
- 1Visitor lands on owned marketing pages
- 2Full-stack app collects data + runs SEO
- 3First-party tracking + actions
- 4Login hands off to core platform
The result
Gave the business a marketing layer it fully owns — full-stack pages running the SEO engine and first-party tracking — so it can ship changes and act on customer data without waiting on the locked-down core platform.